Stefan Lubinski | Partner in Growth
Stefan Lubinski

Partner in Growth .

Relationships. Reputation. Revenue.

“ You should talk to Stefan.”

Those might be my five favorite words to hear.

What I do
Sales and deal advisory. Executive interview show production.
Who I work with
Founders, CEOs and consultants who are exceptional at what they do.
How many
A small handful of clients at a time, by design.
The Vibe
T-shirts, occasional cat cameos on Zoom, and absolutely zero bullshit.

I’ve built my business almost entirely on referrals. No advertising budget. No campaigns to convince strangers to hire me. Just people I’ve worked with, or who know my work, telling someone else they think I can help.

My clients are a mixed bunch. SaaS companies, consulting firms, even a Washington, DC lobbying firm. Different industries, different challenges, and one thing in common: they’re really good at what they do.

Growing the business around that expertise? That’s where they sometimes want a different perspective or someone in their corner.

Some days I’m coaching an important deal, rethinking a pitch, or helping someone figure out what to charge. Other days I’m producing an executive interview series built to start the relationships that matter most.

I know exactly what to say to whom, when, and why. But I don't stand on ceremony. I usually wear a t-shirt, occasionally my cats make an appearance in the background, and I swear in my meetings. If we work together, we skip the corporate posturing and get straight to the point.

Different approaches. Same objective.

Winning more of the work you’re best at.

Stefan

How I think about growth

A few things I believe about winning business. If they ring true, we’ll probably get along.

  • Less, but better.

    Fewer strategies. Fewer prospects. Fewer slides. Less bullshit. More clarity, more focus, and better conversations with the people who actually matter to your business.

  • Being great at what you do doesn’t mean you love selling it.

    Most founders and consultants spent years becoming experts in their field, not in sales. They can still win business. They just need an approach that works for them, without pretending to be someone they’re not.

  • Confidence comes from preparation.

    The right strategy. The right words. A pitch you believe in. Someone in your corner when the stakes are high. Confidence isn’t about being the loudest person in the room. It’s about knowing you’re ready.

  • Start with their win, not yours.

    Nobody buys your process because you think it’s brilliant. They care about what changes for them. The best offers, pitches and proposals work backward from the client’s desired outcome.

  • Stop following the content creator playbook. Start following the contract creator playbook.

    Most executives don’t need to become influencers. They need relationships with people who can help grow their business. One strategically chosen interview a month can start those relationships and generate weeks of useful content along the way.

  • AI should amplify your voice, not replace it.

    I use AI to research, analyze, organize and prepare. But I don’t believe executives should outsource their perspective or personality to a machine. The real skill is knowing where AI belongs, and where a human conversation matters more.

Two Ways I Work With Clients

Some clients work with me on one. Some on both. Neither requires the other.

In your corner

Sales and deal advisory

For leaders who are very good at what they do and don’t have an experienced sales executive in their corner. We typically work together on a focused sounding-board retainer or a specific, high-stakes pursuit. We work on what’s live:

  • The introduction
  • The bigger account
  • The renewal
  • Discovery
  • The pitch
  • Scope
  • Price
  • The negotiation
  • The stalled deal
  • The follow-up

I’ll tell you what I’d do and why, and sometimes I’ll hand you the exact words.

You’ll still sell. You just won’t be doing it alone.

Contract creator playbook

Executive interview show production

For executives stuck on the content hamster wheel: told to post constantly, with little business to show for it and no time to keep it up.

I begin with people instead of the algorithm. I build a bespoke interview show around strategically valuable conversations. I handle the heavy lifting of production and prep, so your only job is to show up and have a great conversation.

We turn each episode into visibility, credibility and opportunity.

At a time when people are thirsty for human connection, a real conversation still feels like proof of life.

Listen to a recent conversation →

By introduction .

There’s no contact form on this page, no calendar link and no newsletter to join. That isn’t an oversight.

If someone sent you here—or you found your way via my interviews—welcome. Tell me who, what brought you, and what’s on your desk.

And if someone has ever said, “You should talk to Stefan,” and that’s how you found your way here, thank you. I don’t take those introductions for granted.

© 2026 Stefan Lubinski, EasyPeasy Ventures LLC, Toronto LinkedIn YouTube