Reputation. Relationships. Revenue.
I work with founders and business leaders in two ways: as a hands-on sales advisor helping them navigate opportunities and win business, and as a strategic interview-show producer helping them build credibility and valuable professional relationships.
I work personally with a small number of clients, primarily through trusted introductions.
Decades in executive sales and business development across SaaS, technology, finance and media.
A second career in media in front of and behind the camera and microphone: television, radio and online.
A deliberately small practice based in Toronto. If we work together, you work with me.
Four things I believe. If they ring true, we’ll probably get along.
Referrals that have gone quiet, underpriced proposals and growth hiding in plain sight are often the fastest path forward.
Discovery, framing, scope and the right story can make all the difference. Sometimes it comes down to one better question or one better sentence.
A few dozen of the right relationships, with real people in real conversations, are worth more than ten thousand passive followers.
I use AI for research, analysis, organization and support, but not as my voice. In an age of AI slop, real human conversation has more value.
Some clients work with me on one. Some on both. Neither requires the other.
Sales and deals
For founders who are very good at what they do and don’t have an experienced sales executive in their corner. We work on what’s live:
I’ll tell you what I’d do and why, and sometimes I’ll hand you the exact words.
You’ll still sell. You just won’t be doing it alone.
Content2Contracts
For founders stuck on the content hamster wheel: told to post constantly, with little business to show for it and no time to keep it up.
My approach begins with people instead of the algorithm. I build a bespoke interview show around strategically valuable conversations, produce it properly and turn each episode into media you can keep using.
At a time when people are thirsty for human content and connection, a real conversation still feels like proof of life.
Most of my clients come to me through people I know and trust. That’s by design.
Good people tend to know other good people, and I’d rather do excellent work for a handful of founders I respect than chase a crowd of strangers.
If someone sent you here, welcome. Tell me who, and what’s on your desk.
Stefan@StefanLubinski.com