Stefan Lubinski
An independent advisor & producer

I help founders win the deals already on their desk .

I'm a sales and deal advisor to founders of B2B consultancies, professional-service firms and founder-led startups. They're excellent at the work. They'd rather not be the whole sales department. I sit beside them on the referrals, renewals, pitches, proposals and negotiations that matter right now.

I also produce executive interview shows for founders who want to stay visible without becoming full-time content creators. Two separate services. Some clients use one, some use both.

A blue ceramic mug beside a notebook and pen in natural light

Two minutes
with Stefan .

A short introduction is coming.
For now, the words on this page
will have to do.

How I think about growth

01

Before you chase more leads, look at what's already on your desk.

Referrals that have gone quiet, underpriced proposals, and growth that's hiding in plain sight are often the fastest path forward.

02

Much of the deal is won or lost before the proposal.

Discovery, framing, scope and the right story can make all the difference. Sometimes it comes down to one better question or sentence.

03

Visible isn't the same as valuable.

A few dozen of the right relationships—with real people, in real conversations—are worth more than ten thousand passive followers.

04

Use AI to sharpen the work, not replace the person.

I use AI for research, analysis, organization and support—but not to become my voice. In an age of AI slop, real human conversation has more value.

Two ways I work with founders

Some clients work with me on one. Some on both. Neither requires the other.

Sales and deal advisory

For founders who are very good at what they do and don't have an experienced sales executive in their corner. We work on what's live: the introduction you don't want to fumble, the account that should be bigger, the renewal, the discovery call, the pitch, the scope, the price, the negotiation, the deal that stalled and the follow-up nobody wants to write. I'll tell you what I'd do and why, and sometimes I'll hand you the exact words.

You'll still sell. You just won't be doing it alone.

Executive interview show production

For founders stuck on the content hamster wheel: told to post constantly, with little business to show for it and no time to keep it up. I call it Content2Contracts, and it begins with people instead of the algorithm. I build a bespoke interview show around strategically valuable conversations, produce it properly, and turn each episode into media you can keep using.

At a time when people are thirsty for human content and connection, a real conversation still feels like proof of life.

A little context

Most of my career has been in sales: decades of executive sales and business development across SaaS, technology, finance and media. I also built a second career in media, in front of and behind the camera and microphone, across television, radio and online. I'm based in Toronto and run my practice, EasyPeasy Ventures, as a deliberately small operation. If we work together, you work with me.

EasyPeasy VENTURES LLC

Introductions

Most of my clients come to me through people I know and trust. That's by design. Good people tend to know other good people, and I'd rather do excellent work for a handful of founders I respect than chase a crowd of strangers.

If someone sent you here, welcome. Tell me who, and what's on your desk.

© 2026 Stefan Lubinski · EasyPeasy Ventures LLC